Professor Vignesh Yoganathan

Prof. Dr. Vignesh Yoganathan is Professor of Marketing at Aston University

Vignesh Yoganathan is an internationally experienced educator and a leading researcher of topics including customer service robots and artificial intelligence services, communicating corporate social responsibility to customers, and sustainable luxury consumption. 

For over a decade, Professor Yoganathan has designed and delivered courses on Digital Marketing, Artificial Intelligence for Business, and Brand Management for master's and undergraduate students. He has taught MBA and Executive MBA courses in several countries in addition to the UK.

His consultancy experience ranges from supporting commercial firms operating in the European market to non-profit and public sector organisations in the UK in the effective deployment of marketing strategies to achieve business and social goals.