Professor Vignesh Yoganathan

Dr. Vignesh Yoganathan is a Chaired Professor at the Marketing & Entrepreneurship Department of Aston University

He is an internationally experienced educator and a leading researcher of topics including implications of artificial intelligence and robots for front-line services, communicating corporate social and digital responsibility, and sustainable consumption. 

For over a decade, Professor Yoganathan has designed and delivered courses on Digital Communications, Artificial Intelligence for Business, Marketing Strategy, and Social Marketing for master's and bachelor's students. He has also delivered MBA and Executive courses in UK, France, Germany, and UAE.

His consultancy experience ranges from supporting commercial firms operating in the European market to non-profit and public sector organisations in the UK in the effective deployment of digital and stakeholder engagement strategies.