Professor Vignesh Yoganathan

Prof. Dr. Vignesh Yoganathan is Professor of Marketing at Aston University

Vignesh Yoganathan is an internationally experienced educator and a leading researcher of topics including implications of artificial intelligence and robots for front-line services, communicating corporate social responsibility, and sustainable consumption. 

For over a decade, Professor Yoganathan has designed and delivered courses on Digital Communications, Artificial Intelligence for Business, and Social Marketing for master's and bachelor's students. He has also delivered MBA and Executive courses in several countries in addition to the UK.

His consultancy experience ranges from supporting commercial firms operating in the European market to non-profit and public sector organisations in the UK in the effective deployment of digital and stakeholder engagement strategies.